You’ve heard it loads of times – “YOU HAVE TO HAVE AN ELEVATOR PITCH READY AT ALL TIMES!” But who in an elevator ever actually wants to hear any pitch? I understand that it’s all figurative, people are rarely in an elevator when elevator pitches are given. The major  problem with the idea of elevator pitches is this: there is no regard to the audience, their circumstances, or their willingness to listen. Elevator pitches assume that a captive audience is the best audience you will ever get. But that is simply a huge lie touted to salespeople in hopes that it will get them to market at any remote opportunity.

The truth is, the best marketing happens outside the captive audience, outside of obligation. The best marketing happens in the right context. Continue reading

Jessica McSweeney is the owner & artist of Poppy & Scooter, a Baltimore-based wedding stationery & calligraphy company. She creates beautiful pieces that have been featured in Southern Weddings Magazine, Geraldine Magazine, Flutter Magazine, Weddings Unveiled, Washingtonian Bride & Groom, Style Me Pretty, Wedding Sparrow, and Magnolia Rouge. And get this, she has only been in business for two years! The growth of her business has been incredible!

This Feature Friday is dedicated to a woman who has inspired me so much in the past year!

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Oh the question of a lifetime — how do you get customers to come pay for your services? Better yet, how do you keep them around once you’ve got them? Here are some excellent strategies to help you market yourself effectively when you’re starting out.

Okay, you’ve set aside some money, you can now purchase that expensive machine or that beautiful storefront… But how do you get yourself prepared for your new venture? What accounts do you open, and how do you manage and track expenses? Even if you’re a freelancer, money must be managed carefully and with attention to detail. Continue reading

Whether you’re a freelancer, a business owner, or member of corporate America, there comes a time when you have to put a price tag on your expertise, your effort, and your time. Continue reading

When you’re as much of a cheapskate as I am, free is always good. It’s even better when it steps up your ability to get things done.

So here’s a quick list of 3 awesome (& free) online / mobile tools for collaborating with others. You should use them… well, yesterday, frankly.