This blog is a bit of a nebulous entity, but in the interest of brevity, I will use two words to describe what I am interested in: entrepreneurship & design-thinking.
- entrepreneurship: noun. the process of designing, launching and running a new business, i.e. a startup company offering a product, process or service; an entrepreneur is typically someone who starts a business and is willing to risk loss in order to make money.
- design-thinking: noun. methodology used by designers to solve complex problems, and find desirable solutions for clients; it draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user.
(Thanks Wikipedia & Merriam-Webster!)
This blog is for people who are interested in starting, taking over, or otherwise managing business that are just starting, small, or unconventionally structured. But not just that, it’s about using design philosophies to find new ways to solve old problems, and about injecting creativity into every day occurrences.
Where do you begin? Well, as most big questions about business go…
You’ll probably hear me say that phrase a lot, and I promise it’s not a cop-out answer (though it certainly has saved my behind a few times in consulting scenarios). Businesses and their owners are often in different stages of life, and there is no catch-all advice that will apply to every business (bummer, I know).
That said, I will do my best to help you–whether you’re a dreamer or a doer–accomplish your goals with free resources, blog posts, seminars, and “boot-camps” (and seriously I hate the colloquial use of the word bootcamps… more on that later).
“So… how do you know whether you’re a dreamer or a doer?”
I’m glad you asked! (Don’t mind me interrupting myself…)
Sometimes, in the world of entrepreneurship, it’s hard to tell which you are. You have ideas and you’re rearing to go, shouldn’t that make you a doer? Or if you don’t have any clue, but you know what lifestyle you want? Doesn’t that make you a dreamer?
For the sake of simplicity, I’ll set up two definitions that I’ll be going with for the rest of this blog’s existence (no pressure or anything)
- dreamer: noun. a person whose ideas and plans are not practical or based in reality
- doer: noun. a person who actively does things instead of just thinking or talking about them
Now, before everyone takes their torches and pitchforks to my head, you can thank Merriam-Webster for these definitions, too.
Disclaimer 1: I understand that people may not claim themselves as one or the other, and that sometimes we’re a little bit of both. But I think of these two personas as two ends of a spectrum. We lie somewhere in the middle.
Disclaimer 2: I also understand that we are more than just being dreamers and doers. Some of us are highly creative, but still doers. Some of us are highly analytical, but still dreamers. These are not definitive labels of who you are, but rather, styles of action which dictate how you might make decisions about a business.
The reason I use these definitions in particular is that neither of these labels is inherently better than the other (despite what your bias may tell you). This is a major belief of mine I will discuss in more detail later, but that I must stress at the beginning of your journey. There might be times one personality type might make more sense than another, but both personality types are vital to starting a business. You don’t have to be a two-person team to start a business, you could be a one-woman/one-man show, like me. But it’s certainly an exercise in thought that is vital to doing business, and of course, making money.
So, there you have it! Time is ticking, let’s begin.