Jessica McSweeney is the owner & artist of Poppy & Scooter, a Baltimore-based wedding stationery & calligraphy company. She creates beautiful pieces that have been featured in Southern Weddings Magazine, Geraldine Magazine, Flutter Magazine, Weddings Unveiled, Washingtonian Bride & Groom, Style Me Pretty, Wedding Sparrow, and Magnolia Rouge. And get this, she has only been in business for two years! The growth of her business has been incredible!

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This Feature Friday is dedicated to a woman who has inspired me so much in the past year!

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Oh the question of a lifetime — how do you get customers to come pay for your services? Better yet, how do you keep them around once you’ve got them? Here are some excellent strategies to help you market yourself effectively when you’re starting out.