Jessica McSweeney is the owner & artist of Poppy & Scooter, a Baltimore-based wedding stationery & calligraphy company. She creates beautiful pieces that have been featured in Southern Weddings Magazine, Geraldine Magazine, Flutter Magazine, Weddings Unveiled, Washingtonian Bride & Groom, Style Me Pretty, Wedding Sparrow, and Magnolia Rouge. And get this, she has only been in business for two years! The growth of her business has been incredible!
Oh the question of a lifetime — how do you get customers to come pay for your services? Better yet, how do you keep them around once you’ve got them? Here are some excellent strategies to help you market yourself effectively when you’re starting out.
There’s a saying in the Army (and probably other places) that you’ll spend 90% of your time on 10% of your people. Now, this might apply to your employees, but it almost always can apply for your customers.