You’ve heard it loads of times – “YOU HAVE TO HAVE AN ELEVATOR PITCH READY AT ALL TIMES!” But who in an elevator ever actually wants to hear any pitch? I understand that it’s all figurative, people are rarely in an elevator when elevator pitches are given. The major  problem with the idea of elevator pitches is this: there is no regard to the audience, their circumstances, or their willingness to listen. Elevator pitches assume that a captive audience is the best audience you will ever get. But that is simply a huge lie touted to salespeople in hopes that it will get them to market at any remote opportunity.

The truth is, the best marketing happens outside the captive audience, outside of obligation. The best marketing happens in the right context. Continue reading

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Oh the question of a lifetime — how do you get customers to come pay for your services? Better yet, how do you keep them around once you’ve got them? Here are some excellent strategies to help you market yourself effectively when you’re starting out.